This is interesting to see the 2 side be side, and from the looks of it Coke is DECADES behind Pepsi's design, its almost like Pepsi reinvents itself time and again and Coke is moving backwards to where Pepsi began.
What do you think?
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Well, I aint an ad expert, but maybe part of the reason Coke is more succesful than Pepsi is because they have kept their brand so easily recognizable over a long period of time? There are small variations, but the script remains the same.
ReplyDeleteCould be! the script is the same in all languages as well so no matter what it looks like people still recognize Coke!
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